In 2001, I founded 16types.com, a website focused on providing an Amazon.com-like experience for purchasing psychological type related resources (an industry I had been in since 1995). 16types.com was part of a larger corporation that I started (Unite Media Group, Inc. / UMG) and was President from 2001 through Feb 2007 when I sold my interest and started a marketing consulting business--http://www.kriskiler.com.
By 2007, UMG was comprised of the following companies (Telos Publications, Interstrength Associates, and CareerTrainer). The company focused on publishing books and supporting training resources, corporate training and consulting, and internet tools (psychological assessments / client management system).
During my tenure there, I published more than twenty-seven publications, designed and implemented an e-commerce platform for selling products and training services as well as a client management system that allows business consultants to administer psychological assessments over the Internet. I also created an annual conference for our top customers and signed international representatives as licensees for our professional client management system.
I am now an independent consultant focusing on marketing design in the areas of website design (small corporate sites, landing/squeeze pages), email marketing, and internet marketing strategies. I also have numerous projects that I've worked on and am working on that I'll post info about on this blog.
Cheers,
Kris Kiler
http://www.kriskiler.com
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